MERCHANDISING AND STYLING

A curated collection of the most celebrated seasonal layouts from my tenure at Urban Outfitters. As lead visual manager, I translated vision into action, moving merchandising objectives from inception to completion with consideration for the local customer and individual market complexity.

STORE MANAGER STYLING SUMMIT IN SAVANNAH, GA

 

In 2019, UO experienced a corporate restructure where visual merchandising positions were realigned in the store census hierarchy to report directly into store managers. This shifted store manager responsibilities to include increased visual acumen, and we focused an entire day of our annual district summit to training store managers on the principles of outfitting and styling.

I empowered one of my strongest visual leaders, Satya Sivananda, to take the lead on our training initiative. Together, we overhauled existing but outdated resources to create a guide that simplifies styling objectives to their simplest terms. The guide also educates store managers on the correct visual language to use when providing feedback and teaching their teams. It was a huge success and greatly improved the district’s overall visual acuity!

 

SEASONAL STYLING IN DURHAM, NC

RESPONSIBILITY: ART DIRECTION, FIXTURING, STYLING  I  LOCATION: DURHAM, NC  I  PARTNERED WITH: JESSICA FOX  I  SUPPORT: DEAN BUCHER and ARIENNE THATCHER

ROLE: ART DIRECTION, FIXTURING, MERCHANDISING, STYLING, & PHOTOGRPAHY  /  MERCHANDISING SUPPORT: JESSICA FOX  /  DISPLAY BUILD: DEAN BUCHER & ARIENNE THATCHER

 

SUMMER REFRESH IN MONTCLAIR, NJ

RESPONSIBILITY: ART DIRECTION, DISPLAY COORDINATOR, STYLING  I  LOCATION: MONTCLAIR, NJ  I  SUPPORT: MICHAEL SAND

ROLE: ART DIRECTION, DISPLAY DIRECTION, MERCHANDISING, STYLING & PHOTOGRAPHY  /  DISPLAY BUILD: MICHAEL SAND

 

SPRING UPDATE ON THE UPPER WEST SIDE, NYC

RESPONSIBILITY: ART DIRECTION, DISPLAY COORDINATOR, FIXTURING, STYLING  I  LOCATION: UPPER WEST SIDE, NYC  I  SUPPORT: JACOB KEISER, KASSIE HARRSEN, ZOYA BEG, MORGAN WHIPPLE, and CHRIS SCHREY

ROLE: ART DIRECTION, DISPLAY COORDINATION, FIXTURING, MERCHANDISING, STYLING, & PHOTOGRAPHY  /  MERCHANDISING SUPPORT: KASSIE HARRSEN & ZOYA BEG / DISPLAY BUILD: JACOB KEISER, MORGAN WHIPPLE, & CHRIS SCHREY

STR39_spring hswsblue cluster1.jpg
STR39_spring hsws red cluster2.jpg
 
 
RESPONSIBILITY: ART DIRECTION, DISPLAY COORDINATOR  I  LOCATION: UPPER WEST SIDE, NYC  I  SUPPORT:  JACOB KEISER, KASSIE HARRSEN, KIM ARRIGO, and UCHE EJESI
 
STR39_spring wacc cluster.jpg
 

HALLOWEEN FUN ON THE UPPER WEST SIDE, NYC

RESPONSIBILITY: ART DIRECTION, FIXTURING, STYLING  I  LOCATION: UPPER WEST SIDE, NYC  I  SUPPORT: JACOB KEISER, KASSIE HARRSEN, BRITTANY MARROW, KIMBERLY ARRIGO and CHRIS SHREY

ROLE: ART DIRECTION, FIXTURING, MERCHANDISING, STYLING, & PHOTOGRAPHY  / MERCHANDISING SUPPORT: KASSIE HARRSEN & KIMBERLY ARRIGO / DISPLAY BUILD: JACOB KEISER, BRITTANY MARROW, & CHRIS SHREY

 
 
 
 

SEASONAL SPRING REFRESH IN MONTCLAIR, NJ

RESPONSIBILITY: ART DIRECTION, DISPLAY COORDINATOR, FIXTURING, STYLING  I  LOCATION: MONTCLAIR, NJ  I  SUPPORT:  MICHAEL SAND and ROBERT TODD

ROLE: ART DIRECTION, DISPLAY COORDINATION, MERCHANDISING, FIXTURING, STYLING, & PHOTOGRAPHY /  DISPLAY BUILD:  MICHAEL SAND

 

HOLIDAY HIGHLIGHTS ON THE UPPER WEST SIDE, NYC

RESPONSIBILITY: ART DIRECTION, DISPLAY COORDINATOR, FIXTURING, STYLING  I  LOCATION: UPPER WEST SIDE, NYC  I  SUPPORT:  JACOB KEISER, KASSIE HARRSEN, BRITTANY MARROW, KIM ARRIGO, & CHRIS SCHREY

ROLE: ART DIRECTION, DISPLAY COORDINATION, FIXTURING, MERCHANDISING, STYLING, & PHOTOGRAPHY  /  MERCHANDISING SUPPORT:  KASSIE HARRSEN & KIM ARRIGO / DISPLAY BUILD: JACOB KEISER, BRITTANY MARROW, & CHRIS SCHREY